{"id":36072,"date":"2026-01-22T08:31:26","date_gmt":"2026-01-22T08:31:26","guid":{"rendered":"https:\/\/www.msds-europe.com\/?page_id=36072"},"modified":"2026-03-04T12:17:12","modified_gmt":"2026-03-04T12:17:12","slug":"clp-online-reklama-2028","status":"publish","type":"page","link":"https:\/\/www.msds-europe.com\/sk\/clp-online-reklama-2028\/","title":{"rendered":"Nov\u00e9 pravidl\u00e1 CLP pre e-shopy: ozna\u010dovanie a reklama"},"content":{"rendered":"<p style=\"text-align: right;\"><em><a href=\"https:\/\/www.msds-europe.com\/sk\/\">MSDS-Europe<\/a> \u2013 <a href=\"https:\/\/www.msds-europe.com\/sk\/kompas-k-chemickej-bezpecnosti\/\">Kompas k chemickej bezpe\u010dnosti<\/a> <\/em>\u2013 <em>Nov\u00e9 pravidl\u00e1 CLP pre e-shopy: ozna\u010dovanie a reklama<\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Najnov\u0161ie zmeny nariadenia (ES) \u010d. 1272\/2008 o klasifik\u00e1cii, ozna\u010dovan\u00ed a balen\u00ed l\u00e1tok a zmes\u00ed (CLP) prin\u00e1\u0161aj\u00fa v\u00fdznamn\u00e9 zmeny v oblasti e-commerce a digit\u00e1lneho marketingu.<\/p>\n<p style=\"text-align: justify;\">Cie\u013eom Eur\u00f3pskej \u00fanie je zabezpe\u010di\u0165, aby <strong>spotrebitelia mali aj v digit\u00e1lnom prostred\u00ed<\/strong> rovnak\u00fa \u00farove\u0148 <strong>ochrany<\/strong> ako pri n\u00e1kupe v kamennej predajni.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Odlo\u017een\u00e9 term\u00edny: k\u013e\u00fa\u010dov\u00fdm d\u00e1tumom je 1. janu\u00e1r 2028<\/h2>\n<p style=\"text-align: justify;\">Hoci <a href=\"https:\/\/www.msds-europe.com\/sk\/2026-kalendar-chemickej-zhody\/\">predch\u00e1dzaj\u00face n\u00e1vrhy <strong>po\u010d\u00edtali so zaveden\u00edm v roku 2026<\/strong><\/a>, nariadenie (E\u00da) 2025\/2439 prijat\u00e9 na konci legislat\u00edvneho procesu v\u00fdrazne upravilo harmonogram.<\/p>\n<p style=\"text-align: justify;\">Uplat\u0148ovanie najd\u00f4le\u017eitej\u0161\u00edch povinnost\u00ed \u2013 vr\u00e1tane pravidiel pre online reklamu a ponuky predaja na dia\u013eku \u2013 bolo <strong>posunut\u00e9 na 1. janu\u00e1r 2028<\/strong>. Toto odlo\u017eenie <strong>umo\u017e\u0148uje subjektom na trhu<\/strong> d\u00f4kladne pripravi\u0165 IT syst\u00e9my a <strong>procesy<\/strong> spr\u00e1vy \u00fadajov.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Pojmov\u00e9 vymedzenie: \u201eReklama\u201c alebo \u201ePonuka\u201c?<\/h2>\n<p style=\"text-align: justify;\">Z\u00e1kladom s\u00faladu s pr\u00e1vnymi predpismi je presn\u00e9 ur\u010denie typu komunik\u00e1cie \u2013 rozhoduj\u00faca nie je platforma, ale mo\u017enos\u0165 uskuto\u010dni\u0165 (alebo iniciova\u0165) transakciu.<\/p>\n<h4>Reklama (Advertisement \u2013 CLP \u010dl\u00e1nok 48)<\/h4>\n<p style=\"text-align: justify;\">Za reklamu sa pova\u017euje ka\u017ed\u00e1 komunik\u00e1cia, ktorej prim\u00e1rnym cie\u013eom je <strong>up\u00fata\u0165 pozornos\u0165<\/strong> a <strong>propagova\u0165<\/strong> produkt, pri\u010dom spotrebite\u013e nem\u00f4\u017ee okam\u017eite uzavrie\u0165 zmluvu.<\/p>\n<p style=\"text-align: justify;\">Typick\u00fdmi pr\u00edkladmi s\u00fa <strong>reklamy na Facebooku<\/strong>, <strong>bannery v Google Display<\/strong> alebo <strong>video reklamy na YouTube<\/strong>.<\/p>\n<h4>Ponuka predaja na dia\u013eku (Distance Sales Offer \u2013 CLP \u010dl\u00e1nok 48a)<\/h4>\n<p style=\"text-align: justify;\">Ka\u017ed\u00e9 rozhranie, na ktorom m\u00e1 pou\u017e\u00edvate\u013e <strong>k dispoz\u00edcii podmienky na prijatie n\u00e1kupn\u00e9ho rozhodnutia a na iniciovanie uzavretia zmluvy<\/strong>.<\/p>\n<p style=\"text-align: justify;\">V praxi je \u201ehranica\u201c pr\u00edtomnos\u0165 <strong>transak\u010dn\u00e9ho tla\u010didla<\/strong> (napr. Prida\u0165 do ko\u0161\u00edka, Objedna\u0165).<\/p>\n<p style=\"text-align: justify;\">Do tejto kateg\u00f3rie patria produktov\u00e9 str\u00e1nky, kateg\u00f3rie s funkciou r\u00fdchleho n\u00e1kupu aj ponuky na marketplaces.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Povinn\u00e9 obsahov\u00e9 prvky v reklam\u00e1ch<\/h2>\n<p style=\"text-align: justify;\">Vo vizu\u00e1lnych reklam\u00e1ch na l\u00e1tky alebo zmesi klasifikovan\u00e9 ako nebezpe\u010dn\u00e9 sa musia uvies\u0165 nasleduj\u00face prvky, pokia\u013e s\u00fa uveden\u00e9 aj na \u0161t\u00edtku v\u00fdrobku:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Piktogramy nebezpe\u010dnosti<\/strong>: <a href=\"https:\/\/www.msds-europe.com\/sk\/vystrazny-piktogram\/\">\u0161tandardizovan\u00e9 piktogramy GHS\/CLP<\/a>.<\/li>\n<li style=\"text-align: justify;\"><strong>V\u00fdstra\u017en\u00e9 slovo<\/strong> (signal word): \u201eNebezpe\u010denstvo\u201c alebo \u201ePozor\u201c.<\/li>\n<li style=\"text-align: justify;\"><strong>H-vety<\/strong>: \u00fapln\u00e9 znenie <a href=\"https:\/\/www.msds-europe.com\/sk\/vystrazne-upozornenie\/\">viet opisuj\u00facich povahu nebezpe\u010dnosti<\/a>.<\/li>\n<li style=\"text-align: justify;\"><strong>EUH-vety<\/strong>: dopl\u0148uj\u00face inform\u00e1cie o nebezpe\u010dnosti.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Osobitne d\u00f4le\u017eit\u00e9:<\/strong> pri predaji spotrebite\u013eom mus\u00ed reklama povinne obsahova\u0165 nasleduj\u00face upozornenie:<\/p>\n<p style=\"text-align: center;\"><strong>\u201eV\u017edy dodr\u017eiavajte inform\u00e1cie uveden\u00e9 na \u0161t\u00edtku v\u00fdrobku.\u201c<\/strong><\/p>\n<p style=\"text-align: justify;\">Pri <strong>nevizu\u00e1lnych reklam\u00e1ch<\/strong> (napr. rozhlasov\u00fdch) je mo\u017en\u00e9 piktogramy a v\u00fdstra\u017en\u00e9 slovo vynecha\u0165, av\u0161ak <strong>H-vety a vy\u0161\u0161ie uveden\u00e9 povinn\u00e9 upozornenie musia by\u0165 uveden\u00e9 aj v tomto pr\u00edpade<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Po\u017eiadavky na produktov\u00e9 str\u00e1nky e-shopov<\/h2>\n<p style=\"text-align: justify;\">Ponuka predaja na dia\u013eku mus\u00ed obsahova\u0165 prvky \u0161t\u00edtku <strong>jasne a dobre vidite\u013ene<\/strong>. Nesta\u010d\u00ed odkaz na stiahnute\u013en\u00fa kartu bezpe\u010dnostn\u00fdch \u00fadajov ani mal\u00e1, ne\u010ditate\u013en\u00e1 fotografia <a href=\"https:\/\/www.msds-europe.com\/sk\/prvky-oznacovania-bezpecnostneho-listu\/\">\u0161t\u00edtku v\u00fdrobku<\/a>.<\/p>\n<h4>Povinn\u00fd rozsah \u00fadajov (polia na integr\u00e1ciu do syst\u00e9mu PIM)<\/h4>\n<p style=\"text-align: justify;\">V datab\u00e1ze e-shopu je potrebn\u00e9 \u0161trukt\u00farovane uklada\u0165 a zobrazova\u0165 tieto \u00fadaje:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/www.msds-europe.com\/sk\/sds-oddiel-1-identifikator-produktu-zmesi-ufi\/\"><strong>Identifik\u00e1tor v\u00fdrobku:<\/strong> obchodn\u00fd n\u00e1zov a nebezpe\u010dn\u00e9 zlo\u017eky<\/a><\/li>\n<li style=\"text-align: justify;\"><strong>\u00dadaje o dod\u00e1vate\u013eovi:<\/strong> n\u00e1zov, adresa a telef\u00f3nne \u010d\u00edslo zodpovedn\u00e9ho pr\u00e1vneho subjektu v E\u00da<\/li>\n<li style=\"text-align: justify;\"><strong>Menovit\u00e9 mno\u017estvo:<\/strong> mno\u017estvo v balen\u00ed (napr. 500 ml)<\/li>\n<li style=\"text-align: justify;\"><strong>Piktogramy nebezpe\u010dnosti:<\/strong> grafick\u00e9 zobrazenie (SVG\/PNG)<\/li>\n<li style=\"text-align: justify;\"><strong>Vety (H, EUH, P):<\/strong> \u00fapln\u00e9 znenie v\u00fdstra\u017en\u00fdch a bezpe\u010dnostn\u00fdch pokynov<\/li>\n<li style=\"text-align: justify;\"><strong>K\u00f3d UFI:<\/strong> <a href=\"https:\/\/www.msds-europe.com\/sk\/jednoznacny-identifikator-vzorca\/\">16-znakov\u00fd jedine\u010dn\u00fd identifik\u00e1tor zlo\u017eenia zmesi<\/a><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Odpor\u00fa\u010danie k umiestneniu:<\/strong> blok s inform\u00e1ciami o nebezpe\u010dnosti odpor\u00fa\u010dame umiestni\u0165 <strong>v bl\u00edzkosti tla\u010didla \u201ePrida\u0165 do ko\u0161\u00edka\u201c<\/strong>, na mieste dobre vidite\u013enom aj na mobiln\u00fdch zariadeniach. Piktogramy a v\u00fdstra\u017en\u00e9 slovo by mali by\u0165 vidite\u013en\u00e9 predvolene.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Marketingov\u00fd \u201ezoznam zak\u00e1zan\u00fdch tvrden\u00ed\u201c: vyhnite sa zav\u00e1dzaj\u00facim vyjadreniam<\/h2>\n<p style=\"text-align: justify;\">Pod\u013ea \u010dl\u00e1nku 25 ods. 4 a \u010dl\u00e1nku 48 ods. 3 nariadenia CLP je v reklam\u00e1ch a popisoch zak\u00e1zan\u00e9 pou\u017e\u00edva\u0165 tvrdenia, ktor\u00e9 s\u00fa v rozpore s nebezpe\u010dn\u00fdmi vlastnos\u0165ami v\u00fdrobku alebo ich z\u013eah\u010duj\u00fa.<\/p>\n<p><strong>Zak\u00e1zan\u00e9 v\u00fdrazy pri nebezpe\u010dn\u00fdch v\u00fdrobkoch:<\/strong><\/p>\n<ul>\n<li>\u201enetoxick\u00fd\u201c, \u201ene\u0161kodn\u00fd\u201c, \u201enie je nebezpe\u010dn\u00fd\u201c<\/li>\n<li>\u201e\u0161etrn\u00fd k \u017eivotn\u00e9mu prostrediu\u201c, \u201eeko\u201c, \u201ezelen\u00fd\u201c, \u201enezne\u010dis\u0165uj\u00faci\u201c<\/li>\n<li>\u201ebez ch\u00e9mie\u201c, \u201ebezpe\u010dn\u00fd\u201c, \u201epriate\u013esk\u00fd k de\u0165om\u201c<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Namiesto toho mo\u017eno pou\u017ei\u0165 \u0161pecifick\u00e9 a preuk\u00e1zate\u013en\u00e9 tvrdenia<\/strong>, napr\u00edklad: \u201ebez fosf\u00e1tov\u201c, \u201ebez rozp\u00fa\u0161\u0165adiel\u201c alebo \u201e\u013eahko biologicky odb\u00farate\u013en\u00e9 povrchovo akt\u00edvne l\u00e1tky (na z\u00e1klade testu OECD)\u201c.<\/p>\n<p>&nbsp;<\/p>\n<h2>Ako sa maj\u00fa pripravi\u0165 \u00fa\u010dastn\u00edci trhu?<\/h2>\n<p style=\"text-align: justify;\">Z\u00e1kladom s\u00faladu je aktu\u00e1lna dokument\u00e1cia. \u00dadaje zobrazovan\u00e9 v <a href=\"https:\/\/www.msds-europe.com\/sk\/digitalna-etiketa-eu-clp-qr-kod\/\">e-shope<\/a> m\u00f4\u017eu vych\u00e1dza\u0165 v\u00fdhradne z <a href=\"https:\/\/www.biztonsagiadatlap.hu\/biztonsagi-adatlap-tudastar\/sds-elso-8-szakasza\/\"><strong>oddielu 2 karty bezpe\u010dnostn\u00fdch \u00fadajov (SDS)<\/strong><\/a>.<\/p>\n<h4>Odpor\u00fa\u010dan\u00e9 kroky pre prechod do roku 2028:<\/h4>\n<p style=\"text-align: justify;\"><strong>Audit:<\/strong> presk\u00famanie portf\u00f3lia v\u00fdrobkov z h\u013eadiska klasifik\u00e1cie pod\u013ea CLP.<\/p>\n<p style=\"text-align: justify;\"><strong>Spr\u00e1va \u00fadajov:<\/strong> vytvorenie \u0161trukt\u00farovan\u00fdch d\u00e1tov\u00fdch pol\u00ed v syst\u00e9me e-shopu a v syst\u00e9me PIM.<\/p>\n<p style=\"text-align: justify;\"><strong>Dokument\u00e1cia:<\/strong> aktualiz\u00e1cia ch\u00fdbaj\u00facich alebo zastaran\u00fdch kariet bezpe\u010dnostn\u00fdch \u00fadajov.<\/p>\n<p style=\"text-align: justify;\"><strong>UX n\u00e1vrh:<\/strong> integr\u00e1cia vhodn\u00fdch zobrazovac\u00edch komponentov (hazard panels) do rozhran\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Ak potrebujete odborn\u00fa pomoc pri zabezpe\u010den\u00ed s\u00faladu s predpismi, sme v\u00e1m k dispoz\u00edcii s nasleduj\u00facimi slu\u017ebami:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.msds-europe.com\/sk\/karta-bezpecnostnych-udajov-revizie-aktualizacie\/\">Rev\u00edzia a aktualiz\u00e1cia SDS<\/a> \u2013 z\u00e1klad d\u00f4veryhodn\u00fdch \u00fadajov.<\/li>\n<li><a href=\"https:\/\/www.msds-europe.com\/sk\/vytvorenie-navrhu-oznacenia\/\">N\u00e1vrh \u0161t\u00edtku CLP<\/a> \u2013 z\u00e1klad pre prezent\u00e1ciu v e-shope.<\/li>\n<li>Poradenstvo a audit \u2013 pos\u00fadenie s\u00faladu e-shopu.<\/li>\n<li><a href=\"https:\/\/www.msds-europe.com\/sk\/ufi-sluzby\/\">Ozn\u00e1menie PCN a generovanie UFI<\/a> \u2013 splnenie s\u00favisiacich povinnost\u00ed.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>\u010casto kladen\u00e9 ot\u00e1zky (FAQ)<\/h3>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Pre\u010do sa zmenil predt\u00fdm komunikovan\u00fd term\u00edn 2026?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\">P\u00f4vodn\u00e9 nariadenie (E\u00da) 2024\/2865 ur\u010dilo uplat\u0148ovanie viacer\u00fdch ustanoven\u00ed od 1. j\u00fala 2026. Na z\u00e1klade sp\u00e4tnej v\u00e4zby z chemick\u00e9ho priemyslu a obchodn\u00e9ho sektora v\u0161ak z\u00e1konodarca uznal, \u017ee tento term\u00edn nie je kv\u00f4li potrebe prechodu IT syst\u00e9mov a fyzick\u00e9mu prepracovaniu \u0161t\u00edtkov re\u00e1lny. Preto technick\u00e9 opravn\u00e9 nariadenie (E\u00da) <strong>2025\/2439<\/strong> <strong>odlo\u017eilo uplat\u0148ovanie k\u013e\u00fa\u010dov\u00fdch povinnost\u00ed (reklama a predaj na dia\u013eku) na 1. janu\u00e1r 2028<\/strong>.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Je povinn\u00e9 \u201eskop\u00edrova\u0165\u201c cel\u00fd fyzick\u00fd \u0161t\u00edtok na produktov\u00fa str\u00e1nku e-shopu?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\">Nariadenie vy\u017eaduje, aby prvky \u0161t\u00edtku boli v ponuke uveden\u00e9 \u201edobre vidite\u013ene\u201c.<\/p>\n<p style=\"text-align: justify;\"><strong>V praxi to neznamen\u00e1 nevyhnutne grafick\u00e9 kop\u00edrovanie \u0161t\u00edtku v pomere 1:1<\/strong>, ale \u0161trukt\u00farovan\u00e9, dobre \u010ditate\u013en\u00e9 zobrazenie k\u013e\u00fa\u010dov\u00fdch prvkov komunik\u00e1cie nebezpe\u010dnosti a identifik\u00e1cie (piktogramy, v\u00fdstra\u017en\u00e9 slovo, H-, P- a EUH-vety, \u00fadaje o dod\u00e1vate\u013eovi).<\/p>\n<p style=\"text-align: justify;\">Cie\u013eom je, aby kupuj\u00faci v okamihu rozhodnutia z\u00edskal v\u0161etky podstatn\u00e9 inform\u00e1cie.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Sta\u010d\u00ed, ak je na produktovej str\u00e1nke dostupn\u00e1 na stiahnutie karta bezpe\u010dnostn\u00fdch \u00fadajov (SDS)?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\"><strong>Nie.<\/strong> Smerovanie regul\u00e1cie je jednozna\u010dn\u00e9: ponuka predaja na dia\u013eku mus\u00ed obsahova\u0165 prvky \u0161t\u00edtku priamo na rozhran\u00ed, a to dobre vidite\u013ene.<\/p>\n<p style=\"text-align: justify;\">Hoci spr\u00edstupnenie karty bezpe\u010dnostn\u00fdch \u00fadajov na stiahnutie zost\u00e1va dobrou a o\u010dak\u00e1vanou praxou, <strong>samo osebe nenahr\u00e1dza priame zobrazenie povinn\u00fdch prvkov na str\u00e1nke e-shopu<\/strong>.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Vz\u0165ahuj\u00fa sa tieto pravidl\u00e1 aj na B2B (medzi podnikmi) predaj?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\"><strong>\u00c1no.<\/strong> Povinnos\u0165 t\u00fdkaj\u00faca sa predaja na dia\u013eku sa neobmedzuje len na sektor B2C. Ak sa predaj uskuto\u010d\u0148uje prostredn\u00edctvom prostriedku umo\u017e\u0148uj\u00faceho komunik\u00e1ciu medzi stranami na dia\u013eku, ponuka mus\u00ed obsahova\u0165 stanoven\u00e9 prvky.<\/p>\n<p style=\"text-align: justify;\"><strong>Pri reklame v\u0161ak existuje \u0161pecifick\u00e1 podmienka:<\/strong> pri reklam\u00e1ch \u201eur\u010den\u00fdch \u0161irokej verejnosti\u201c je povinn\u00e9 pou\u017ei\u0165 doplnkov\u00fa upozor\u0148uj\u00facu vetu.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Ako m\u00e1 presne znie\u0165 povinn\u00e1 veta v reklam\u00e1ch ur\u010den\u00fdch spotrebite\u013eom?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\">V slovenskej komunik\u00e1cii mo\u017eno pou\u017ei\u0165 nasleduj\u00face znenie: \u201e<strong>V\u017edy dodr\u017eiavajte inform\u00e1cie uveden\u00e9 na \u0161t\u00edtku v\u00fdrobku.<\/strong>\u201c<\/p>\n<p style=\"text-align: justify;\">T\u00fato vetu je potrebn\u00e9 umiestni\u0165 do kreat\u00edvy reklamy alebo na za\u010diatok sprievodn\u00e9ho textu tak, aby bola dobre \u010ditate\u013en\u00e1.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Pre\u010do nie je mo\u017en\u00e9 pou\u017e\u00edva\u0165 v\u00fdrazy ako \u201e\u0161etrn\u00fd k \u017eivotn\u00e9mu prostrediu\u201c alebo \u201enetoxick\u00fd\u201c?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\">Nariadenie <strong>CLP zakazuje<\/strong> ak\u00e9ko\u013evek tvrdenie, ktor\u00e9 <strong>je v rozpore s nebezpe\u010dn\u00fdmi vlastnos\u0165ami v\u00fdrobku<\/strong> alebo nazna\u010duje, \u017ee v\u00fdrobok nie je nebezpe\u010dn\u00fd.<\/p>\n<p style=\"text-align: justify;\">Ke\u010f\u017ee v\u00fdrazy ako \u201enetoxick\u00fd\u201c alebo \u201ene\u0161kodn\u00fd\u201c zni\u017euj\u00fa opatrnos\u0165 pou\u017e\u00edvate\u013ea a vytv\u00e1raj\u00fa zav\u00e1dzaj\u00faci pocit bezpe\u010dia, ich pou\u017eitie pri nebezpe\u010dne klasifikovan\u00fdch v\u00fdrobkoch je v rozpore s pr\u00e1vnymi predpismi. To ist\u00e9 plat\u00ed aj pre v\u0161eobecn\u00e9 \u201ezelen\u00e9\u201c tvrdenia, pokia\u013e odporuj\u00fa chemickej klasifik\u00e1cii v\u00fdrobku.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>\u010co robi\u0165, ak sa kv\u00f4li rozmerov\u00fdm obmedzeniam reklamnej platformy (napr. Google Ads) piktogramy nezmestia?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\">V tak\u00fdchto pr\u00edpadoch sa odpor\u00fa\u010daj\u00fa dve rie\u0161enia: <strong>bu\u010f dan\u00fa vizu\u00e1lnu kreat\u00edvu nesp\u00fa\u0161\u0165a\u0165<\/strong> (compliance by design), <strong>alebo prejs\u0165 na nevizu\u00e1lny form\u00e1t<\/strong> (napr. jednoduch\u00fa textov\u00fa reklamu). V takomto form\u00e1te nariadenie umo\u017e\u0148uje vynecha\u0165 piktogramy a v\u00fdstra\u017en\u00e9 slovo, av\u0161ak na\u010falej vy\u017eaduje uvedenie H-viet vz\u0165ahuj\u00facich sa k nebezpe\u010dnosti.<\/p>\n<\/div><\/div>\n<h2>Zhrnutie<\/h2>\n<p style=\"text-align: justify;\">Do term\u00ednu 2028 musia e-shopy prejs\u0165 komplexn\u00fdm procesom zberu \u00fadajov a v\u00fdvoja.<\/p>\n<p style=\"text-align: justify;\">Medzi najd\u00f4le\u017eitej\u0161ie kroky patr\u00ed <strong>audit portf\u00f3lia v\u00fdrobkov z h\u013eadiska CLP<\/strong>, <strong>aktualiz\u00e1cia kariet bezpe\u010dnostn\u00fdch \u00fadajov (SDS)<\/strong> a <strong>pr\u00edprava IT syst\u00e9mov<\/strong> (PIM\/e-shopov\u00fd syst\u00e9m) na <strong>ukladanie a zobrazovanie \u0161trukt\u00farovan\u00fdch \u00fadajov o nebezpe\u010dnosti<\/strong>.<\/p>\n<p style=\"text-align: justify;\">V <strong>marketingov\u00fdch aktivit\u00e1ch<\/strong> je z\u00e1rove\u0148 nevyhnutn\u00e9 odstr\u00e1ni\u0165 zak\u00e1zan\u00e9, <strong>zav\u00e1dzaj\u00face v\u00fdrazy<\/strong> a integrova\u0165 povinn\u00e9 prvky komunik\u00e1cie nebezpe\u010dnosti do vizu\u00e1lnych kreat\u00edv.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"margin-top: 0pt; margin-bottom: 15pt; font-family: Calibri; font-size: 14.0pt; color: #e67817;\">M\u00e1te \u010fal\u0161ie ot\u00e1zky?<\/h4>\n<p style=\"margin-top: 0pt; margin-bottom: 15pt; font-family: Calibri; font-size: 14.0pt;\"><span style=\"color: black;\">Kontaktujte <\/span><a href=\"https:\/\/www.msds-europe.com\/sk\/zakaznicke-sluzby\/\">n\u00e1\u0161 z\u00e1kazn\u00edcky servis<\/a><span style=\"color: black;\"> alebo polo\u017ete svoju ot\u00e1zku n\u00e1\u0161mu odborn\u00edkovi <\/span>online<span style=\"color: black;\">.<\/span><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1118-o1\" lang=\"hu-HU\" dir=\"ltr\" data-wpcf7-id=\"1118\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/sk\/wp-json\/wp\/v2\/pages\/36072#wpcf7-f1118-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Kapcsolatfelv\u00e9teli \u0171rlap\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1118\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"hu_HU\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1118-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"contact_page_form\">\n\t<div class=\"row contact_row\">\n\t\t<div class=\"col-sm-4\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"col-sm-4\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"col-sm-4\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"text\" name=\"your-phone\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"row contact_row\">\n\t\t<div class=\"col-sm-12\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Message*\" name=\"your-message\"><\/textarea><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"row contact_row policy_row\">\n\t\t<div class=\"col-sm-12\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"policy\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"policy\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree to the <a href=\"http:\/\/www.msds-europe.com\/privacy-policy\/\" target=\"_blank\" title=\"Privacy Policy\">Privacy Policy.<\/a><\/span><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"row contact_row\">\n\t\t<div class=\"col-sm-12 text-center\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send Message &raquo;\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p>&nbsp;<\/p>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 14.0pt;\"><span style=\"font-weight: bold;\">Odpor\u00fa\u010dan\u00e9 slu\u017eby<\/span><\/p>\n<ul style=\"direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in;\" type=\"disc\">\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><a href=\"https:\/\/www.msds-europe.com\/sk\/preklad-karty-bezpecnostnych-udajov\/\">Preklad karty bezpe\u010dnostn\u00fdch \u00fadajov<\/a><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><a href=\"https:\/\/www.msds-europe.com\/sk\/karta-bezpecnostnych-udajov-revizie-aktualizacie\/\"><span style=\"font-family: Calibri; font-size: 14.0pt;\">Aktualiz\u00e1cia kariet bezpe\u010dnostn\u00fdch \u00fadajov<\/span><\/a><span style=\"font-family: Calibri; font-size: 14.0pt;\"> pod\u013ea po\u017eiadaviek CLP<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 14.0pt;\">N\u00e1vrh <\/span><a href=\"https:\/\/www.msds-europe.com\/sk\/vytvorenie-navrhu-oznacenia\/\"><span style=\"font-family: Calibri; font-size: 14.0pt;\">\u0161t\u00edtku CLP<\/span><\/a><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><a href=\"https:\/\/www.msds-europe.com\/sk\/ufi-sluzby\/\"><span style=\"font-family: Calibri; font-size: 14.0pt;\">Ozn\u00e1menie PCN pre nebezpe\u010dn\u00e9 zmesi<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 14.0pt;\"><span style=\"font-weight: bold;\">U\u017eito\u010dn\u00e9 \u010dl\u00e1nky<\/span><\/p>\n<ul style=\"direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in;\" type=\"disc\">\n<li><a title=\"Obsahov\u00e9 a form\u00e1lne prvky karty bezpe\u010dnostn\u00fdch \u00fadajov\" href=\"https:\/\/www.msds-europe.com\/sk\/obsahov%c3%a9-a-form%c3%a1lne-prvky-karty-bezpe%c4%8dnostn%c3%bdch-%c3%badajov\/\">Obsahov\u00e9 a form\u00e1lne prvky karty bezpe\u010dnostn\u00fdch \u00fadajov<\/a><\/li>\n<li><a title=\"U\u017eito\u010dn\u00e9 informa\u010dn\u00e9 zdroje a datab\u00e1zy pre tvorbu SDS\" href=\"https:\/\/www.msds-europe.com\/sk\/sds-informacne-zdroje-databazy\/\">U\u017eito\u010dn\u00e9 informa\u010dn\u00e9 zdroje a datab\u00e1zy pre tvorbu SDS<\/a><\/li>\n<li><a href=\"https:\/\/www.msds-europe.com\/sk\/jednoznacny-identifikator-vzorca\/\">Inform\u00e1cie t\u00fdkaj\u00face sa pou\u017eitia UFI (jedine\u010dn\u00e9ho identifik\u00e1tora recept\u00fary zmesi)<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MSDS-Europe \u2013 Kompas k chemickej bezpe\u010dnosti \u2013 Nov\u00e9 pravidl\u00e1 CLP pre e-shopy: ozna\u010dovanie a reklama &nbsp; Najnov\u0161ie zmeny nariadenia (ES) \u010d. 1272\/2008 o klasifik\u00e1cii, ozna\u010dovan\u00ed a balen\u00ed l\u00e1tok a zmes\u00ed (CLP) prin\u00e1\u0161aj\u00fa v\u00fdznamn\u00e9 zmeny v oblasti e-commerce a digit\u00e1lneho marketingu. Cie\u013eom Eur\u00f3pskej \u00fanie je zabezpe\u010di\u0165, aby spotrebitelia mali aj v&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-36072","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nov\u00e9 pravidl\u00e1 CLP pre e-shopy: ozna\u010dovanie a reklama<\/title>\n<meta name=\"description\" content=\"Nov\u00e9 povinnosti pre nebezpe\u010dn\u00e9 zmesi pred\u00e1van\u00e9 online. 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