{"id":36060,"date":"2026-01-22T07:55:27","date_gmt":"2026-01-22T07:55:27","guid":{"rendered":"https:\/\/www.msds-europe.com\/?page_id=36060"},"modified":"2026-03-04T12:09:51","modified_gmt":"2026-03-04T12:09:51","slug":"clp-online-reklama-2028","status":"publish","type":"page","link":"https:\/\/www.msds-europe.com\/cs\/clp-online-reklama-2028\/","title":{"rendered":"Nov\u00e1 pravidla CLP pro e-shopy: ozna\u010dov\u00e1n\u00ed a reklama"},"content":{"rendered":"<p style=\"text-align: right;\"><em><a href=\"https:\/\/www.msds-europe.com\/cs\/\">MSDS-Europe<\/a> \u2013 <a href=\"https:\/\/www.msds-europe.com\/cs\/kompas-k-chemical-safety\/\">Kompas k chemick\u00e9 bezpe\u010dnosti<\/a> <\/em>\u2013 <em>Nov\u00e1 pravidla CLP pro e-shopy: ozna\u010dov\u00e1n\u00ed a reklama<\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Nejnov\u011bj\u0161\u00ed zm\u011bny na\u0159\u00edzen\u00ed (ES) \u010d. 1272\/2008 o klasifikaci, ozna\u010dov\u00e1n\u00ed a balen\u00ed l\u00e1tek a sm\u011bs\u00ed (CLP) p\u0159in\u00e1\u0161ej\u00ed v\u00fdznamn\u00e9 zm\u011bny v oblasti e-commerce a digit\u00e1ln\u00edho marketingu.<\/p>\n<p style=\"text-align: justify;\">C\u00edlem Evropsk\u00e9 unie je zajistit, aby <strong>spot\u0159ebitel\u00e9 m\u011bli i v digit\u00e1ln\u00edm prost\u0159ed\u00ed<\/strong> stejnou \u00farove\u0148 <strong>ochrany<\/strong> jako p\u0159i n\u00e1kupu v kamenn\u00e9 prodejn\u011b.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Odlo\u017een\u00e9 term\u00edny: kl\u00ed\u010dov\u00fdm datem je 1. ledna 2028<\/h2>\n<p style=\"text-align: justify;\">P\u0159esto\u017ee <a href=\"https:\/\/www.msds-europe.com\/cs\/2026-kalendar-chemicke-souladu\/\">d\u0159\u00edv\u011bj\u0161\u00ed n\u00e1vrhy <strong>po\u010d\u00edtaly se zaveden\u00edm v roce 2026<\/strong><\/a>, na\u0159\u00edzen\u00ed (EU) 2025\/2439 p\u0159ijat\u00e9 na konci legislativn\u00edho procesu v\u00fdznamn\u011b upravilo harmonogram.<\/p>\n<p style=\"text-align: justify;\">Pou\u017eitelnost nejd\u016fle\u017eit\u011bj\u0161\u00edch povinnost\u00ed \u2013 v\u010detn\u011b pravidel pro online reklamu a nab\u00eddky prodeje na d\u00e1lku \u2013 byla <strong>posunuta na 1. ledna 2028<\/strong>. Toto odlo\u017een\u00ed <strong>d\u00e1v\u00e1 subjekt\u016fm na trhu mo\u017enost<\/strong> d\u016fkladn\u011b p\u0159ipravit IT syst\u00e9my a <strong>procesy<\/strong> spr\u00e1vy dat.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Pojmov\u00e9 vymezen\u00ed: \u201eReklama\u201c nebo \u201eNab\u00eddka\u201c?<\/h2>\n<p style=\"text-align: justify;\">Z\u00e1kladem souladu s pr\u00e1vn\u00edmi p\u0159edpisy je p\u0159esn\u00e9 ur\u010den\u00ed typu komunikace \u2013 rozhoduj\u00edc\u00ed nen\u00ed platforma, ale to, zda je mo\u017en\u00e9 iniciovat transakci.<\/p>\n<h4>Reklama (Advertisement \u2013 CLP \u010dl\u00e1nek 48)<\/h4>\n<p style=\"text-align: justify;\">Za reklamu se pova\u017euje jak\u00e1koli komunikace, jej\u00edm\u017e hlavn\u00edm c\u00edlem je <strong>upoutat pozornost<\/strong> a <strong>propagovat<\/strong> produkt, ani\u017e by spot\u0159ebitel mohl okam\u017eit\u011b uzav\u0159\u00edt smlouvu.<\/p>\n<p style=\"text-align: justify;\">Typick\u00fdmi p\u0159\u00edklady jsou <strong>reklamy na Facebooku<\/strong>, <strong>bannery Google Display<\/strong> nebo <strong>video reklamy na YouTube<\/strong>.<\/p>\n<h4>Nab\u00eddka prodeje na d\u00e1lku (Distance Sales Offer \u2013 CLP \u010dl\u00e1nek 48a)<\/h4>\n<p style=\"text-align: justify;\">Jak\u00e9koli rozhran\u00ed, na kter\u00e9m m\u00e1 u\u017eivatel <strong>k dispozici podm\u00ednky pro u\u010din\u011bn\u00ed n\u00e1kupn\u00edho rozhodnut\u00ed a zah\u00e1jen\u00ed uzav\u0159en\u00ed smlouvy<\/strong>.<\/p>\n<p style=\"text-align: justify;\">V praxi je \u201ehranic\u00ed\u201c p\u0159\u00edtomnost <strong>transak\u010dn\u00edho tla\u010d\u00edtka<\/strong> (nap\u0159. P\u0159idat do ko\u0161\u00edku, Objednat).<\/p>\n<p style=\"text-align: justify;\">Do t\u00e9to kategorie pat\u0159\u00ed produktov\u00e9 str\u00e1nky, kategorie se funkc\u00ed rychl\u00e9ho n\u00e1kupu i v\u00fdpisy na marketplaces.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Povinn\u00e9 obsahov\u00e9 prvky v reklam\u011b<\/h2>\n<p style=\"text-align: justify;\">Ve vizu\u00e1ln\u00ed reklam\u011b na l\u00e1tky nebo sm\u011bsi klasifikovan\u00e9 jako nebezpe\u010dn\u00e9 je nutn\u00e9 uv\u00e9st n\u00e1sleduj\u00edc\u00ed prvky, pokud jsou uvedeny i na \u0161t\u00edtku v\u00fdrobku:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>V\u00fdstra\u017en\u00e9 (nebezpe\u010dnostn\u00ed) piktogramy<\/strong>: <a href=\"https:\/\/www.msds-europe.com\/cs\/vystrazne-symbol-nebezpecnosti\/\">standardizovan\u00e9 piktogramy GHS\/CLP<\/a>.<\/li>\n<li style=\"text-align: justify;\"><strong>Sign\u00e1ln\u00ed slovo<\/strong>: \u201eNebezpe\u010d\u00ed\u201c nebo \u201eVarov\u00e1n\u00ed\u201c.<\/li>\n<li style=\"text-align: justify;\"><strong>H-v\u011bty<\/strong>: \u00fapln\u00fd text <a href=\"https:\/\/www.msds-europe.com\/cs\/standardni-vety-o-nebezpecnosti-h\/\">v\u011bt popisuj\u00edc\u00edch povahu nebezpe\u010dnosti<\/a>.<\/li>\n<li style=\"text-align: justify;\"><strong>EUH-v\u011bty<\/strong>: dopl\u0148uj\u00edc\u00ed informace o nebezpe\u010dnosti.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Zvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9:<\/strong> p\u0159i prodeji spot\u0159ebitel\u016fm mus\u00ed reklama povinn\u011b obsahovat n\u00e1sleduj\u00edc\u00ed upozorn\u011bn\u00ed:<\/p>\n<p style=\"text-align: center;\"><strong>\u201eV\u017edy dodr\u017eujte informace uveden\u00e9 na \u0161t\u00edtku v\u00fdrobku.\u201c<\/strong><\/p>\n<p style=\"text-align: justify;\">U <strong>nevizu\u00e1ln\u00ed reklamy<\/strong> (nap\u0159. rozhlasov\u00e9) lze piktogramy a sign\u00e1ln\u00ed slovo vynechat, av\u0161ak <strong>H-v\u011bty a v\u00fd\u0161e uveden\u00e9 povinn\u00e9 upozorn\u011bn\u00ed mus\u00ed zazn\u00edt i v tomto p\u0159\u00edpad\u011b<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Po\u017eadavky na produktov\u00e9 str\u00e1nky e-shop\u016f<\/h2>\n<p style=\"text-align: justify;\">Nab\u00eddka prodeje na d\u00e1lku mus\u00ed obsahovat prvky \u0161t\u00edtku <strong>jednozna\u010dn\u011b a dob\u0159e viditeln\u011b<\/strong>. Nesta\u010d\u00ed pouh\u00fd odkaz na sta\u017eiteln\u00fd bezpe\u010dnostn\u00ed list ani mal\u00e1, ne\u010diteln\u00e1 fotografie <a href=\"https:\/\/www.msds-europe.com\/cs\/stitek-clp-oznacovani-v-praxi\/\">\u0161t\u00edtku v\u00fdrobku<\/a>.<\/p>\n<h4>Povinn\u00fd rozsah \u00fadaj\u016f (pole k integraci do syst\u00e9mu PIM)<\/h4>\n<p style=\"text-align: justify;\">V datab\u00e1zi e-shopu je nutn\u00e9 n\u00e1sleduj\u00edc\u00ed \u00fadaje ukl\u00e1dat a zobrazovat strukturovan\u011b:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/www.msds-europe.com\/cs\/sds-oddil-1-identifikator-vyrobku-smesi-ufi\/\"><strong>Identifik\u00e1tor v\u00fdrobku:<\/strong> obchodn\u00ed n\u00e1zev a nebezpe\u010dn\u00e9 slo\u017eky<\/a><\/li>\n<li style=\"text-align: justify;\"><strong>\u00dadaje o dodavateli:<\/strong> n\u00e1zev, adresa a telefonn\u00ed \u010d\u00edslo odpov\u011bdn\u00e9ho subjektu v EU<\/li>\n<li style=\"text-align: justify;\"><strong>Jmenovit\u00e9 mno\u017estv\u00ed:<\/strong> mno\u017estv\u00ed v balen\u00ed (nap\u0159. 500 ml)<\/li>\n<li style=\"text-align: justify;\"><strong>Nebezpe\u010dnostn\u00ed piktogramy:<\/strong> grafick\u00e9 zobrazen\u00ed (SVG\/PNG)<\/li>\n<li style=\"text-align: justify;\"><strong>Standardn\u00ed v\u011bty o nebezpe\u010dnosti a pokyny pro bezpe\u010dn\u00e9 zach\u00e1zen\u00ed (H, EUH, P):<\/strong> \u00fapln\u00e9 zn\u011bn\u00ed standardn\u00edch v\u011bt o nebezpe\u010dnosti a pokyn\u016f pro bezpe\u010dn\u00e9 zach\u00e1zen\u00ed<\/li>\n<li style=\"text-align: justify;\"><strong>K\u00f3d UFI:<\/strong> <a href=\"https:\/\/www.msds-europe.com\/cs\/jednoznacny-identifikator-slozeni\/\">16m\u00edstn\u00fd jedine\u010dn\u00fd identifik\u00e1tor slo\u017een\u00ed<\/a><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Doporu\u010den\u00ed k um\u00edst\u011bn\u00ed:<\/strong> blok s informacemi o nebezpe\u010dnosti doporu\u010dujeme um\u00edstit <strong>v bl\u00edzkosti tla\u010d\u00edtka \u201eP\u0159idat do ko\u0161\u00edku\u201c<\/strong>, na m\u00edst\u011b dob\u0159e viditeln\u00e9m i na mobiln\u00edch za\u0159\u00edzen\u00edch. Piktogramy a sign\u00e1ln\u00ed slovo by m\u011bly b\u00fdt viditeln\u00e9 ve v\u00fdchoz\u00edm zobrazen\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<h2>Marketingov\u00fd \u201eseznam zak\u00e1zan\u00fdch tvrzen\u00ed\u201c: vyhn\u011bte se klamav\u00fdm v\u00fdrok\u016fm<\/h2>\n<p style=\"text-align: justify;\">Podle \u010dl. 25 odst. 4 a \u010dl. 48 odst. 3 na\u0159\u00edzen\u00ed CLP je v reklam\u00e1ch a popisech zak\u00e1z\u00e1no pou\u017e\u00edvat tvrzen\u00ed, kter\u00e1 jsou v rozporu s nebezpe\u010dn\u00fdmi vlastnostmi v\u00fdrobku nebo je zleh\u010duj\u00ed.<\/p>\n<p><strong>Zak\u00e1zan\u00e9 v\u00fdrazy u nebezpe\u010dn\u00fdch v\u00fdrobk\u016f:<\/strong><\/p>\n<ul>\n<li>\u201enetoxick\u00fd\u201c, \u201ene\u0161kodn\u00fd\u201c, \u201enen\u00ed nebezpe\u010dn\u00fd\u201c<\/li>\n<li>\u201e\u0161etrn\u00fd k \u017eivotn\u00edmu prost\u0159ed\u00ed\u201c, \u201eeko\u201c, \u201ezelen\u00fd\u201c, \u201enezne\u010di\u0161\u0165uj\u00edc\u00ed\u201c<\/li>\n<li>\u201ebez chemie\u201c, \u201ebezpe\u010dn\u00fd\u201c, \u201evhodn\u00fd pro d\u011bti\u201c<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>M\u00edsto toho lze pou\u017e\u00edt specifick\u00e1 a dolo\u017eiteln\u00e1 tvrzen\u00ed<\/strong>, nap\u0159.: \u201ebez fosf\u00e1t\u016f\u201c, \u201ebez rozpou\u0161t\u011bdel\u201c nebo \u201esnadno biologicky rozlo\u017eiteln\u00e9 povrchov\u011b aktivn\u00ed l\u00e1tky (na z\u00e1klad\u011b testu OECD)\u201c.<\/p>\n<p>&nbsp;<\/p>\n<h2>Jak se maj\u00ed p\u0159ipravit subjekty na trhu?<\/h2>\n<p style=\"text-align: justify;\">Z\u00e1kladem souladu je aktu\u00e1ln\u00ed dokumentace. \u00dadaje uv\u00e1d\u011bn\u00e9 v e-shopu mohou vych\u00e1zet v\u00fdhradn\u011b z <a href=\"https:\/\/www.msds-europe.com\/cs\/sds-priprava-prvnich-8-oddilu\/\"><strong>odd\u00edlu 2 bezpe\u010dnostn\u00edho listu (BL)<\/strong><\/a>.<\/p>\n<h4>Doporu\u010den\u00e9 kroky pro p\u0159echod do roku 2028:<\/h4>\n<p style=\"text-align: justify;\"><strong>Audit:<\/strong> prov\u011b\u0159en\u00ed portfolia v\u00fdrobk\u016f z hlediska klasifikace CLP.<\/p>\n<p style=\"text-align: justify;\"><strong>Spr\u00e1va dat:<\/strong> vytvo\u0159en\u00ed strukturovan\u00fdch datov\u00fdch pol\u00ed v e-shopov\u00e9m syst\u00e9mu a v syst\u00e9mu PIM.<\/p>\n<p style=\"text-align: justify;\"><strong>Dokumentace:<\/strong> aktualizace chyb\u011bj\u00edc\u00edch nebo zastaral\u00fdch bezpe\u010dnostn\u00edch list\u016f.<\/p>\n<p style=\"text-align: justify;\"><strong>UX n\u00e1vrh:<\/strong> integrace vhodn\u00fdch zobrazovac\u00edch komponent (hazard panels) do rozhran\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Pokud pot\u0159ebujete odbornou pomoc p\u0159i zaji\u0161t\u011bn\u00ed souladu s p\u0159edpisy, jsme v\u00e1m k dispozici s n\u00e1sleduj\u00edc\u00edmi slu\u017ebami:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.msds-europe.com\/cs\/bezpecnostni-list-revize-aktualizace\/\">Revize a aktualizace BL<\/a> \u2013 z\u00e1klad spolehliv\u00fdch \u00fadaj\u016f.<\/li>\n<li><a href=\"https:\/\/www.msds-europe.com\/cs\/vytvoreni-navrhu-etikety\/\">N\u00e1vrh \u0161t\u00edtku CLP<\/a> \u2013 z\u00e1klad pro prezentaci v e-shopu.<\/li>\n<li>Poradenstv\u00ed a audit \u2013 posouzen\u00ed souladu e-shopu.<\/li>\n<li><a href=\"https:\/\/www.msds-europe.com\/cs\/ufi-sluzby\/\">Ozn\u00e1men\u00ed PCN a generov\u00e1n\u00ed UFI<\/a> \u2013 spln\u011bn\u00ed souvisej\u00edc\u00edch povinnost\u00ed.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>\u010casto kladen\u00e9 ot\u00e1zky (FAQ)<\/h3>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Pro\u010d se zm\u011bnil d\u0159\u00edve komunikovan\u00fd term\u00edn 2026?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\">P\u016fvodn\u00ed na\u0159\u00edzen\u00ed (EU) 2024\/2865 stanovilo pou\u017eitelnost n\u011bkolika ustanoven\u00ed od 1. \u010dervence 2026. Na z\u00e1klad\u011b zp\u011btn\u00e9 vazby z chemick\u00e9ho pr\u016fmyslu a obchodn\u00edho sektoru v\u0161ak z\u00e1konod\u00e1rce uznal, \u017ee tento term\u00edn nen\u00ed kv\u016fli nutn\u00e9 \u00faprav\u011b IT syst\u00e9m\u016f a fyzick\u00e9mu p\u0159epracov\u00e1n\u00ed \u0161t\u00edtk\u016f re\u00e1ln\u00fd. Proto technick\u00e9 opravn\u00e9 na\u0159\u00edzen\u00ed (EU) <strong>2025\/2439<\/strong> <strong>odlo\u017eilo pou\u017eitelnost hlavn\u00edch povinnost\u00ed (reklama a prodej na d\u00e1lku) na 1. ledna 2028<\/strong>.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Je povinn\u00e9 \u201ep\u0159ekop\u00edrovat\u201c cel\u00fd fyzick\u00fd \u0161t\u00edtek na produktovou str\u00e1nku e-shopu?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\">Na\u0159\u00edzen\u00ed vy\u017eaduje, aby prvky \u0161t\u00edtku byly v nab\u00eddce uvedeny \u201edob\u0159e viditeln\u011b\u201c.<\/p>\n<p style=\"text-align: justify;\"><strong>V praxi to nutn\u011b neznamen\u00e1 grafick\u00e9 kop\u00edrov\u00e1n\u00ed \u0161t\u00edtku v pom\u011bru 1:1<\/strong>, ale strukturovan\u00e9 a dob\u0159e \u010diteln\u00e9 zobrazen\u00ed kl\u00ed\u010dov\u00fdch prvk\u016f komunikace nebezpe\u010dnosti a identifikace (piktogramy, sign\u00e1ln\u00ed slovo, H-, P- a EUH-v\u011bty, \u00fadaje o dodavateli).<\/p>\n<p style=\"text-align: justify;\">C\u00edlem je, aby kupuj\u00edc\u00ed v okam\u017eiku rozhodnut\u00ed z\u00edskal v\u0161echny podstatn\u00e9 informace.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Sta\u010d\u00ed, kdy\u017e je na produktov\u00e9 str\u00e1nce ke sta\u017een\u00ed bezpe\u010dnostn\u00ed list (SDS)?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\"><strong>Ne.<\/strong> Sm\u011br regulace je jednozna\u010dn\u00fd: nab\u00eddka prodeje na d\u00e1lku mus\u00ed obsahovat prvky \u0161t\u00edtku p\u0159\u00edmo na rozhran\u00ed, a to dob\u0159e viditeln\u011b.<\/p>\n<p style=\"text-align: justify;\">P\u0159esto\u017ee mo\u017enost sta\u017een\u00ed bezpe\u010dnostn\u00edho listu je i nad\u00e1le dobrou a o\u010dek\u00e1vanou prax\u00ed, <strong>sama o sob\u011b nenahrazuje p\u0159\u00edm\u00e9 zobrazen\u00ed povinn\u00fdch prvk\u016f v e-shopu<\/strong>.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Vztahuj\u00ed se tato pravidla i na B2B (mezi podniky) prodej?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\"><strong>Ano.<\/strong> Povinnost t\u00fdkaj\u00edc\u00ed se prodeje na d\u00e1lku se neomezuje pouze na sektor B2C. Pokud se prodej uskute\u010d\u0148uje prost\u0159ednictv\u00edm prost\u0159edku umo\u017e\u0148uj\u00edc\u00edho komunikaci mezi stranami na d\u00e1lku, mus\u00ed nab\u00eddka obsahovat stanoven\u00e9 prvky.<\/p>\n<p style=\"text-align: justify;\"><strong>U reklamy v\u0161ak existuje zvl\u00e1\u0161tn\u00ed podm\u00ednka:<\/strong> u reklam \u201eur\u010den\u00fdch \u0161irok\u00e9 ve\u0159ejnosti\u201c je povinn\u00e9 pou\u017e\u00edt dopl\u0148uj\u00edc\u00ed upozor\u0148uj\u00edc\u00ed v\u011btu.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Jak p\u0159esn\u011b formulovat povinnou v\u011btu v reklam\u00e1ch pro spot\u0159ebitele?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\">V \u010desk\u00e9 komunikaci lze pou\u017e\u00edt n\u00e1sleduj\u00edc\u00ed zn\u011bn\u00ed: \u201e<strong>V\u017edy dodr\u017eujte informace uveden\u00e9 na \u0161t\u00edtku v\u00fdrobku.<\/strong>\u201c.<\/p>\n<p style=\"text-align: justify;\">Tuto v\u011btu je t\u0159eba um\u00edstit do vizu\u00e1lu reklamy nebo na za\u010d\u00e1tek doprovodn\u00e9ho textu tak, aby byla dob\u0159e \u010diteln\u00e1.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Pro\u010d nelze pou\u017e\u00edvat v\u00fdrazy jako \u201e\u0161etrn\u00fd k \u017eivotn\u00edmu prost\u0159ed\u00ed\u201c nebo \u201enetoxick\u00fd\u201c?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\">Na\u0159\u00edzen\u00ed <strong>CLP zakazuje<\/strong> jak\u00e9koli tvrzen\u00ed, kter\u00e9 <strong>je v rozporu s nebezpe\u010dn\u00fdmi vlastnostmi v\u00fdrobku<\/strong> nebo nazna\u010duje, \u017ee v\u00fdrobek nen\u00ed nebezpe\u010dn\u00fd.<\/p>\n<p style=\"text-align: justify;\">Proto\u017ee v\u00fdrazy jako \u201enetoxick\u00fd\u201c \u010di \u201ene\u0161kodn\u00fd\u201c sni\u017euj\u00ed opatrnost u\u017eivatele a vytv\u00e1\u0159ej\u00ed klamn\u00fd pocit bezpe\u010d\u00ed, jejich pou\u017eit\u00ed u nebezpe\u010dn\u011b klasifikovan\u00fdch v\u00fdrobk\u016f odporuje pr\u00e1vn\u00edm p\u0159edpis\u016fm. Tot\u00e9\u017e plat\u00ed pro obecn\u00e1 \u201ezelen\u00e1\u201c sd\u011blen\u00ed, pokud jsou v rozporu s chemickou klasifikac\u00ed v\u00fdrobku.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Co d\u011blat, pokud se kv\u016fli rozm\u011brov\u00fdm omezen\u00edm reklamn\u00ed platformy (nap\u0159. Google Ads) piktogramy nevejdou?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p style=\"text-align: justify;\">V takov\u00fdch p\u0159\u00edpadech se doporu\u010duj\u00ed dv\u011b \u0159e\u0161en\u00ed: <strong>bu\u010f dan\u00fd vizu\u00e1ln\u00ed form\u00e1t nespou\u0161t\u011bt<\/strong> (compliance by design), <strong>nebo p\u0159ej\u00edt na nevizu\u00e1ln\u00ed form\u00e1t<\/strong> (nap\u0159. jednoduchou textovou reklamu). V tomto p\u0159\u00edpad\u011b na\u0159\u00edzen\u00ed umo\u017e\u0148uje vynechat piktogramy a sign\u00e1ln\u00ed slovo, ale st\u00e1le vy\u017eaduje uveden\u00ed H-v\u011bt vztahuj\u00edc\u00edch se k nebezpe\u010dnosti.<\/p>\n<\/div><\/div>\n<h2>Shrnut\u00ed<\/h2>\n<p style=\"text-align: justify;\">Do term\u00ednu 2028 mus\u00ed e-shopy proj\u00edt komplexn\u00edm procesem sb\u011bru dat a v\u00fdvoje.<\/p>\n<p style=\"text-align: justify;\">Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed kroky pat\u0159\u00ed <strong>audit portfolia v\u00fdrobk\u016f z hlediska CLP<\/strong>, <strong>aktualizace bezpe\u010dnostn\u00edch list\u016f (BL)<\/strong> a <strong>p\u0159\u00edprava IT syst\u00e9m\u016f<\/strong> (PIM\/e-shopov\u00fd syst\u00e9m) na <strong>ukl\u00e1d\u00e1n\u00ed a zobrazov\u00e1n\u00ed strukturovan\u00fdch \u00fadaj\u016f o nebezpe\u010dnosti<\/strong>.<\/p>\n<p style=\"text-align: justify;\">V <strong>marketingov\u00fdch aktivit\u00e1ch<\/strong> je nezbytn\u00e9 odstranit zak\u00e1zan\u00e9, <strong>klamav\u00e9 v\u00fdrazy<\/strong> a integrovat povinn\u00e9 prvky komunikace nebezpe\u010dnosti do vizu\u00e1ln\u00edch reklamn\u00edch materi\u00e1l\u016f.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"margin-top: 0pt; margin-bottom: 15pt; font-family: Calibri; font-size: 14.0pt; color: #e67817;\">M\u00e1te dal\u0161\u00ed ot\u00e1zky?<\/h4>\n<p style=\"margin-top: 0pt; margin-bottom: 15pt; font-family: Calibri; font-size: 14.0pt;\"><span style=\"color: black;\">Kontaktujte <\/span><a href=\"https:\/\/www.msds-europe.com\/cs\/zakaznicke-sluzby\/\">n\u00e1\u0161 z\u00e1kaznick\u00fd servis<\/a><span style=\"color: black;\"> nebo polo\u017ete sv\u016fj dotaz na\u0161emu odborn\u00edkovi <\/span>online<span style=\"color: black;\">.<\/span><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1118-o1\" lang=\"hu-HU\" dir=\"ltr\" data-wpcf7-id=\"1118\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/cs\/wp-json\/wp\/v2\/pages\/36060#wpcf7-f1118-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Kapcsolatfelv\u00e9teli \u0171rlap\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1118\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"hu_HU\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1118-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"contact_page_form\">\n\t<div class=\"row contact_row\">\n\t\t<div class=\"col-sm-4\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"col-sm-4\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"col-sm-4\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone*\" value=\"\" type=\"text\" name=\"your-phone\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"row contact_row\">\n\t\t<div class=\"col-sm-12\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Message*\" name=\"your-message\"><\/textarea><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"row contact_row policy_row\">\n\t\t<div class=\"col-sm-12\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"policy\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"policy\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree to the <a href=\"http:\/\/www.msds-europe.com\/privacy-policy\/\" target=\"_blank\" title=\"Privacy Policy\">Privacy Policy.<\/a><\/span><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"row contact_row\">\n\t\t<div class=\"col-sm-12 text-center\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send Message &raquo;\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p>&nbsp;<\/p>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 14.0pt;\"><span style=\"font-weight: bold;\">Doporu\u010den\u00e9 slu\u017eby<\/span><\/p>\n<ul style=\"direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in;\" type=\"disc\">\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><a href=\"https:\/\/www.msds-europe.com\/cs\/preklad-bezpecnostniho-listu\/\">P\u0159ekladatelsk\u00e9 slu\u017eby v oblasti BL<\/a><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><a href=\"https:\/\/www.msds-europe.com\/cs\/bezpecnostni-list-revize-aktualizace\/\"><span style=\"font-family: Calibri; font-size: 14.0pt;\">Aktualizace bezpe\u010dnostn\u00edch list\u016f<\/span><\/a><span style=\"font-family: Calibri; font-size: 14.0pt;\"> dle po\u017eadavk\u016f CLP<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 14.0pt;\">N\u00e1vrh <\/span><a href=\"https:\/\/www.msds-europe.com\/cs\/vytvoreni-navrhu-etikety\/\"><span style=\"font-family: Calibri; font-size: 14.0pt;\">\u0161t\u00edtku CLP<\/span><\/a><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><a href=\"https:\/\/www.msds-europe.com\/cs\/ufi-sluzby\/\"><span style=\"font-family: Calibri; font-size: 14.0pt;\">Ozn\u00e1men\u00ed PCN pro nebezpe\u010dn\u00e9 sm\u011bsi<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 14.0pt;\"><span style=\"font-weight: bold;\">U\u017eite\u010dn\u00e9 \u010dl\u00e1nky<\/span><\/p>\n<ul style=\"direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in;\" type=\"disc\">\n<li><a title=\"Obsahov\u00e9 a form\u00e1ln\u00ed prvky bezpe\u010dnostn\u00edho listu\" href=\"https:\/\/www.msds-europe.com\/cs\/obsahove-a-formalni-prvky-bezpecnostniho-listu\/\">Obsahov\u00e9 a form\u00e1ln\u00ed prvky bezpe\u010dnostn\u00edho listu<\/a><\/li>\n<li><a title=\"U\u017eite\u010dn\u00e9 informa\u010dn\u00ed zdroje a datab\u00e1ze pro tvorbu SDS\" href=\"https:\/\/www.msds-europe.com\/cs\/sds-informacni-zdroje-databaze\/\">U\u017eite\u010dn\u00e9 informa\u010dn\u00ed zdroje a datab\u00e1ze pro tvorbu BL<\/a><\/li>\n<li><a href=\"https:\/\/www.msds-europe.com\/cs\/jednoznacny-identifikator-slozeni\/\">Informace t\u00fdkaj\u00edc\u00ed se pou\u017eit\u00ed UFI (Jedine\u010dn\u00fd identifik\u00e1tor slo\u017een\u00ed)<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MSDS-Europe \u2013 Kompas k chemick\u00e9 bezpe\u010dnosti \u2013 Nov\u00e1 pravidla CLP pro e-shopy: ozna\u010dov\u00e1n\u00ed a reklama &nbsp; Nejnov\u011bj\u0161\u00ed zm\u011bny na\u0159\u00edzen\u00ed (ES) \u010d. 1272\/2008 o klasifikaci, ozna\u010dov\u00e1n\u00ed a balen\u00ed l\u00e1tek a sm\u011bs\u00ed (CLP) p\u0159in\u00e1\u0161ej\u00ed v\u00fdznamn\u00e9 zm\u011bny v oblasti e-commerce a digit\u00e1ln\u00edho marketingu. C\u00edlem Evropsk\u00e9 unie je zajistit, aby spot\u0159ebitel\u00e9 m\u011bli i v&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-36060","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nov\u00e1 pravidla CLP pro e-shopy: ozna\u010dov\u00e1n\u00ed a reklama<\/title>\n<meta name=\"description\" content=\"Nov\u00e9 povinnosti pro nebezpe\u010dn\u00e9 sm\u011bsi prod\u00e1van\u00e9 online. 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